Listen in to why McDonald’s is not doing as well as KFC. It is more understandable than you may realize.
Industrial trial and error
Business ConsultantCareer & BusinessFinanceFunctions iin business creating opportunityIndustrial trial and errorInnovationLeadership in ThinkingLife PerspectiveRhythm in themes
Innovation, which is largely about thoughtful trial and error, is needed to catch up on the world’s bold development aspirations. Taking a chance with new finance mechanisms may lead to some failures, but one big success can be a global game changer. Each step along the way can help enrich the global development community by pulling in new resources and helping existing stakeholders work better together.
About the authors
Eytan Bensoussan is a consultant in McKinsey’s Montréal office, Radha Ruparell is a consultant in the New York office, and Lynn Taliento is a principal in the Washington, DC, office.
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