“It’s the 21st Century, and many marketers are operating in a 20th Century mode. Shel Horowitz, in ‘Grassroots Marketing,’ moves them into this new century while covering all the bases and providing budget-minded marketers with the wisdom that they need to compensate for their lack of funds. Best of all, he does it with warmth, clarity and lots of real life examples. His book should be mandatory reading for anyone with a small business or the dreams of succeeding with one. Lots of people want to be guerrilla marketers.
His peers and colleagues say it all…
“I always love reading what Shel has to say. He is an expert in this field. Time and experience count!”
—Carolyn Howard-Johnson, author of The Frugal Book Promoter
“Outstanding toolkit! Every author can profit from these practical, low-cost tips and techniques to sell and promote their books!”
—Marisa D’Vari, author of Building Buzz:
Join Ronald and guest Shel Horowitz on Wednesday February 13th at 7:00 PM to discuss Strategies in Guerrilla Marketing for the Author.
Blog Talk Radio: http://www.blogtalkradio.com/managinglifeschanges
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Ronald M Allen Host/Producer